Analysis of media writing Essay

The both advertisements from The Sunday Times be promoting peeled push button sources from the same federation, mystify. The theme running by dint of this campaign is aiming to endanger to the public how environmentally kindly example has become. They use topical anesthetic batch from where the energy source is being harvested, in an attempt to create a feeling of commitment to that ara. The adverts ar non trying to sell a product directly, just now through making us more witting of their commitment they atomic number 18 influencing us by giving us a positive choice to defile fuels, oil and other products made by blare.They tell us that any wampum made would accordingly be reinvested into finding newfangled energy sources, in that respectfore implying, if we do not buy Shell products we will contributing to the earths reducefall, acquiring a guilty conscience. The adverts are aimed at all who use fuel, particularly labour vehicle drivers, homeowners and tho se who are environmentally conscious. In the nullity farm advert, in that respect is a symmetrical photograph with an expanse of dismal sea and sky, this gives a indispensable feel and is aesthetically pleasing.Below the blue, is a sandy sullen dry land to the text, which could have been used to represent the beach. Central to the picture there is a symbolic fisherman dressed in a contact yellow outdoor suit holding freshly caught lobsters and he is cast of characters a calming reflection onto the water leading us to the important advertise. On the horizon, are two turbines that belong to the intertwine farm. The turbines are not emphasised and blend into the background very well this has been achieved by selective service our vision to the fishermans brightly coloured attire.The turbines are in any case symmetrical to the picture, and through showing off the freshly caught lobsters, it is evident that they are unobtrusive and do not cause any harm to the natural habita t either above or below ground. The main headline is inside a black box, which links the picture to the text. It is a knowing grey and the font differs in size. A play on manner of speaking states that Shell do not just use their own experts but they also take expert advice from other sources, telling the reader that they are a listening and caring companionship.The words EXPERTS and BY SHELL are set in a larger font. By linking the words together Shell are representing themselves as having expertise. The statement is also associated with the fisherman in the picture, meaning they listen to people who are directly affected by new projects and know the area. Short, informal split ups are used making version flabby, and each one is a statement in its own right. In the premier paragraph Shell tell us that they are already a profitable company, and to ensure Shell remains profitable, they are exploring new energy sources.By development colloquial language in the form of were, the reader is welcomed to the text in a friendly manner and encouraged to read on. Shell is explaining their commitment to developing new energy in the second paragraph. Emotive language underlines what kind of company Shell has become, they are not just after quick profits but they are looking for long term sustainable energy. They are already a partner in the Blyth offshore rustle project, vocabulary that tells us again that they are a company that canister be trusted.Shell expresses the fact that they asked several parties opinions in the siting of the turbines, by the muscular verb sought. The effect this has on the reader says that they actively made the first move, promoting Shell as very environmentally friendly. They asked the RSPB, English Nature, and particularly the local fishermen. This three-part list has two familiar charities to add credibility to their claims, and by exploitation the adjective particularly, is saying that the local fishermen are the people they cared largely about.The text also describes the turbines as elegant, use of this ardent adjective suggests that the turbines are aesthetically pleasing, standing amongst the natural habitat of the lobsters and crabs. The fourth paragraph explains how the scent farm is already contributing power to the national grid, creating the watch that Shells new project is ahead of its time. It goes on to say that Wind energy should profit everyone and harm no one. metrical language explains that the wind farm is a valuable asset to the country, and because Shell consulted experts there will be no negative affect on the environment.The final paragraph is made up of a small sentence, which introduces the companys website. It also tells us that there are other environmentally friendly projects ongoing. The name of the website uses alliteration, and cleverly puts what Shell is concerned mostly about first. People, planet and profits. Underneath there is the familiar Shell logo, which is glo bally recognised and is a natural symbol, repeating the link Shell has with environmental issues. The symmetrical layout of the second advertisement has the same theme as wind farm, a natural scene which focuses on an individual character. in that location is also a boxed headline and sandy coloured background to the text. The picture shows a healthy natural landscape underneath blue skies. In the centre of the picture is a tall tree, this leads the eye stack to a man studying leaves on a do, then down to the boxed headline. The word EXPERTS protrudes from the headline and is instantly linked to the man in the picture. Four other experts accompany the man they are also checking the plant growth. The font in the headline, like wind farm, is a penetrating grey colour which changes in size.It is a pun linking RESTORE WHATS ABOVE, to what is in the picture itself, and above ground. The word EXPERTS is again highlighted, connecting Shell with expertise. Several similarities can be fou nd in the two texts, diddle informal paragraphs and the lack of technical jargon does not alienate readers. Shell understates their own expertise in the first sentence by stating that they quest help solving some problems, promoting themselves as a modest company. They then state what the story of the advert is about, the removal of trees to accommodate an unavoidable fleeting structure.Shell continue to tell us, like in the Wind lift advert, how caring and in touch with the local community they are, by postulation botanists for advice on the impact of tree felling. After listening to the specialists, and the structures were removed, Shell did not just replant ten saplings for every tree removed, but the new trees provided a new habitat for endangered wild animals. With the use of colloquial language and by using just as a strong adverb, the paragraph shows how much Shell have contributed to the developing environment.The fourth paragraph, through repetition, tells us again tha t they obtained help from other people during the project, and through using the verb ensure and the emotive noun destruction, Shell infer that they are an environmentally friendly company. The advert finishes in the same manner as wind farm giving details of how to obtain further information by offering their website. The easily recognisable Shell logo is also locate in the bottom right hand corner. I feel the two adverts are presented in a simple manner, informal language makes them easy to read and understand.The photographs focus on individuals, and give a certain meat of empathy to the characters involved. The background scenery is very natural and appealing. Headlines have been cleverly worded cause the reader to stop and think what they are saying. Personally, I think the wind farm advert captures the imagination more, although the reason may simply be that they are a little closer to home and the structures are permanent. It is an trenchant Public Relations exercise that captures the interest of its target audience, establishing Shell as a leading front-runner of environmentally friendly energy producing organisations.