Edwards Restaurant and Sir Georges Catering Case Study

Edward’s Restaurant and Sir George’s Catering Case Analysis General Environment Demographic: Industry: Demographic factors are favorable to the restaurant industry. Approximately 52% of the 1993 population in the area was 60 years of age or over. This was considered the restaurant’s main target market. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for growing population of seniors. Land prices, housing, taxes, and utilities were affordable. With the average cost of an acre of industrial land in the Penticton area at $45000 in 1991, businesses were attracted to the area. Between 1984 and 1991, manufacturing†¦show more content†¦So from this point of view Penticton is a nice place for restaurant business. Edward’s restaurant was designed to satisfy old generation, it had appropriate design and atmosphere inside the restaurant to attract most of the Penticton population. However population was too small for the number of restaur ants in the city. Level of tourism was declining after 1991 because prices went up due to tax increases and demand for accommodation and related services in Penticton had declined in 1994. Economic: Industry: Economic factors are favorable to the restaurant industry. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for a growing population of seniors. Land prices, housing, taxes, and utilities were affordable. With sunny weather, scenic terrain, and attractive outdoor recreation facilities, the area also became a popular site for conventions. Goods and Services Tax increase. Level of tourism was declining after 1991 because prices went up due to tax increases and demand for accommodation and related services in Penticton had declined in 1994. City nestled between two warm-water lakes with excellent beaches in a near-desert area with ample sunshine and